Ukusuka Kuwebhusayithi Eningashintshiyo Ukuya Kummeleli Wokuthengisa Ohlakaniphile Womhlaba Wonke: Uguquko Olungaba Nako Lwesizinda Esizimele
Ukuchaza Kabusha Isiqalo: Usale Kahle "Isithombe Sewaxisi Sedijithali"
Cabanga kancane: yisikhathi sini esedlule lapho ubheka ngokucophelela iwebhusayithi yakho yenkampani? Kubaningi, iwebhusayithi ibonakala njengekatalogo yenkampani eku-inthanethi, uhlu lwemikhiqizo yedijithali. Umsebenzi wayo, ubukeka sengathi ukubeka inombolo yocingo yenkampani, ikheli, isingeniso, nezithombe zemikhiqizo—bese kuphela. Ihlala lithule kwenye ingxenye ye-inthanethi, ilindele ukuthi kube nokuthi umuntu avakashele nge-inthanethi ngesikhathi esithile.
Lesi simo sifana "nesithombe sewaxisi" esibekwe ekhoneni lenkombazwe, esenziwe ngobuciko kepha singabonisi nhlobo. Sisimiswa, siyafanelela, kodwa asivuli ukubingelela, asiboni isimo. Ngaleso sikhathi, ngakolunye uhlangothi lomhlaba—ekuseni laseLondon, ebusuku baseNew York, noma emuva kosuku lwaseTokyo—izinkulungwane zabantu ziyaskrola efonini, zishaya ezinkinobho. Bangaba ngumakhi waseJalimane okhathazekile ngokuthola imishini emisha, umthengi wephulo laseMelika efuna imithombo yomklamo eyingqayizivele, noma umthengisi waseBrazil eqhathanisa amacimbi avela koonikezabangaphandle abathathu. Izidingo zabo ziyinqobo futhi ziyashesha.
Ngalesi sikhathi, uma isizinda sakho esizimele sisaba naleso "sithombe sewaxisi", kwenzekani? Lowo makhi waseJalimane angase avali iwindi ngoba engatholi imininingwane yobuchwepheshe ejulile; lowo mthengi waseMelika angase akuthole ungaqondakali ngoba iwebhusayithi ingenambiko ecacile yokunikwa inani. Silahlekelwa yithuba elibalulekile lokuxhumana nokwethula ingxoxo neklenti lomhlaba wonke ngaleso sikhathi esithile. Lelo fasi lethuba liyashesha, futhi iwebhusayithi yethu "yesithombe sewaxisi" ingalibuka kuphela livale.
Ngakho-ke, namuhla kufanele sigubunge umqondo ngokuphelele: Isizinda sakho esizimele, akufanele sibe yiwebhusayithi kuphela. Kuleli khathi, kumele, futhi ngokuphelele kungaba, ummeleli womhlaba wonke wabangakwazi ukuvila ongasebenza amahora angu-24 nsuku zonke wenkampani yakho.
Ukucabanga "Ummeli Ofanele": Ummeleli Ophelele Wedijithali
Masicabange ukuthi lo "mmeli ofanele" ubukeka kanjani:
- Akadingi iviza ukuze afinyelele kunoma iyiphi ingxenye yomhlaba ngokushesha.
- Uyakwazi izilimi eziningi, ukhuluma namakhasimende usebenzisa izibingelelo zendabuko kanye namatemu wobungcweti.
- Akaze aphume emsebenzini—noma ikhasimende linezidingo ezingazelelwe ngehora lesithathu kusihlwa noma ngosuku lweholide, angaphendula ngokushesha.
- Unenkhumbulo emangalisayo, ukhumbula ukuthi isivakashi ngasinye sibuke ini okwedlule, sahlala isikhathi esingakanani, futhi sinikeze izincomo ezifanele.
- Akavali, ukwazi ukubhekana namakhasimende ayizinkulungwane ngasikhathi sinye, futhi agcine ukugxila nokubekezela komunye nomunye.
- Futhi uyi-analyst wedatha, urekhoda ngokucacile umkhondo wokuhlangana noma ngabe ubani, usitshela ukuthi imikhiqizo ethandwa kakhulu, noma ikhasimende liyeke kuphi.
Lokhu kuzwakala sengathi isimo se-sci-fi? Kepha eqinisweni, leli yiqiniso elenzeka ukuthi kuhlanganiswe ubuchwepheshe besimanje besizinda esizimele nombono wokuphatha ngobuhlakani. "Umzimba" walo "mmeleli" yiwebhusayithi yethu, amaseva, namakhodi nemiqulu esebenza kuzo; "umphefumulo" wakhe ingqondo yobuhlakani, ukugeleza kwedatha, nokuqonda okujulile kohambo lweklenti.
Futhi umgondo oyisisekelo walokhu konke, ungafingqwa kanje: Hlukanisa Konke, Dakani Indawo Yokuphila.
Ingxenye 1: Kungani Kumele Sakhe Kabusha Isizinda Esizimele? — Ukusuka "Esithombeni Sewaxisi Eningashintshiyo" Kuya "Kummeleli Osheshayo"
Sisebenza emhlabeni webhizinisi ohlanganiswe kabusha ngokujulile wokuhlangana komhlaba wonke nokwenziwa kwedijithali. Isivinini sokuskrola kwe-klenti nge mouse, isivinini sokuvala inani lakho. Kodwa-ke, umnyango wedijithali wezinkampani eziningi—isizinda sazo esizimele, sibonakala sisele esikhathini esingashintshiyo, sendabuko, njengenkombazwe yomzimba esebenza ngesimiso sokusebenza samahora ayisishiyagalombili.
Lokhu kuthula kuyabulala. Kusho ukuthi, lapho ukuhlangana komhlaba wonke kuletha amakhasimende emnyango wakho, isithombe sakho sedijithali asikwazi ukuqeda ukuxhawulana okusebenzayo. Amanani okuvakasha kumbiko we-traffic wewebhusayithi avela emazweni akude, angase abe imibuzo ebabazekayo: Befike. Bese kuthi? Babuke ini? Kungani bahamba ngemuva kwemizuzwana engamashumi amathathu? Siphuthelwe yiziphi izingxoxo ezazizokuqala?
Yilokhu okungekho emazingeni okuholela ekutheni sichaze kabusha indima yesizinda esizimele. Isifaniso esifanele kakhulu, ukusakha kabusha njenge Mmeleli Wokuthengisa Womhlaba Wonke ongasebenza ama-24/7, ongavili wenkampani yakho.
Izici eziyinhloko zommeleli wezindali ophezulu wezindawu zangaphandle ziyini? Akazi nje umkhiqizo, kodwa uyakwazi ukulalela nokubuka; ulungele ukuphendula ngaso sonke isikhathi; wakha ukwethembana, hhayi nje ukunikeza amanani; umgomo wakhe ubudlelwano obude.
Manje, masifake lezi zici esizindeni esizimele. "Ukuzibandakanya" kwaleli "mmeleli wedijithali" kusho ukuthi lisebenza ezingeni ezintathu okungenani:
- Ukukhangisa Ngokuzibandakanya Nokuhlonza: Ukuvela ezimpenduleni zokusesha kwezinkinga zamakhasimunde ngemisebenzi yenani nange-SEO ehlasela imakethe yomhlaba wonke, nokuzama ukuhlonza inhloso yesivakashi.
- Ukuhlanganyela Ngokuzibandakanya Nokuqondisa: Ukunikeza izindlela ezihlukile ngokusekelwe ekuhlonzeni okuyisisekelo, ukuqondisa isivakashi sijule kuhambo ngokuxoxisana kobuhlakani nangezincomo ezihlukile.
- Ukukhulisa Ngokuzibandakanya Nokukhumbula: Ukwakha ukuxhumana okude ngezindlela ezifanelekile (njengokubhalisela nge-imeyili), ukugeleza okuzenzakalelayo kokuqhubeka nokuletha inani, futhi "ukhumbule" izintshisekelo zangaphambilini ze-klenti.
Lapho sakha isizinda sethu esizimele ngalolu hloso, inani layo eliyinhloko liyashintsha ngokuyisisekelo: lisuka esikhungweni sezindleko, libe injini yokukhula edala inani ngokuqhubekayo. Inani layo libonakala ekuthuthukisweni okuphezulu kokusebenza, ekwakheni ubudlelwano obuqondile, nasekudalweni kobuntu bephulo. Lokhu kwakhiwa kabusha kwendima, yinqubekelaphambili ehleliwe kusuka ekucabangeni kuye emakhonweni.
Ingxenye 2: Buka Inkokhelo — Ukubalwa Kwezinzuzo Nezilahleko Kwezinhlobo Ezindala Nezihlakaniphile
Masibeke izinhlobo ezimbili kusikali sebhizinisi sangempela, sizikale kusuka emibonweni yenkampani, ikhasimende, kanye nemakethe.
Izinhlobo Zendabuko Zewebhusayithi (Isizinda Sezindleko):
- Ukubuka Kwenkampani: Iwu