Ukusuka Kwengqondo "Yomqeshi" Uye Kwizicwangciso Zokwakha Izinto Ezizizimali Zeedijithali Ezinokuziphethela Kwiashishino Lamazwe Ngamazwe
Molweni nonke.
Ingxaki Ekhoyo Yeyiphi?
Namhlanje masingathethi ngexesha elizayo okanye izimvo ezinkulu, masithethe ngeqiniso esihlala kulo imihla ngemihla. Uninzi lwethu olusebenza kwiashishino lamazwe ngamazwe, indawo yethu yokuqala yokuqalisa nokukhulisa amashishini yethu ibilamagumbi akhoyo we-B2B aphezulu kakhulu. Afana nezitolo ezinkulu eziphithizelayo, ezilungisiweyo. Sizifaka, sibeke iimpahla zethu, size silinde iinkcukacha. Ekuqaleni, kuziva kuhle. Amagumbi asinika utrafikhi, ukufikelela kubathengi basehlabathi, kwaye asindisa umsebenzi onzima wobugcisa wokwakha izitolo zethu. Kuziva ngokungathi ukukontileka kwindawo ephambili, kwaye ishishino libonakala liza ngokwayo. Le yinzuzo ecacileyo "enikwe lula" ngamagumbi.
Kodwa ngokuhamba kwexesha, umoya wokungakhululeki nokudinwa uyaqala ukusasazeka. Siyabona ukuba izinto ziyahamba kakubi.
Into yokuqala esijamelene nayo, yeyona nxakwe kakhulu. Iimali zonyaka zamagumbi, iimali zentengiso, iikomishini zentengiso—ezi ndleko ziyakhula unyaka ngomnyaka. Inxalenye enkulu yenzuzo yethu enzima ihamba ngokuqinileyo iye esifubeni segumbi. Akuyiyo nje imali kuphela, kukundoqo kwengqondo—siziva ngathi sisebenzelana nomnini-wabo owaya kulokishini kodwa uhlala enyusa amanqaku.
Into enomxhalo ngaphezu kwendleko, kukungalawuleki kweemeko zokukhuphisana. Kule sitolo esikhulu, istali sethu sichaza ecaleni kwezinye iinkulungwane zokuthengisa iimpahla ezifanayo. Into yokuqala abathengi abayithelekisayo yeyiphi? Ngokubanzi, yixabiso. Ngoko, iimfazwe zexabiso zibe yisixhobo esithe gca, esinobungqongqo. Iimpawu zempahla yethu, iinkcukacha zobugcisa, umgangatho wesevisi, ziyacwiliswa ngokungafanelekanga kwindawo yokuqala yokuthelekisa ixabiso. Siphojwa sibe "kulwa nokwehla," ngemveliso encinci kakhulu, sidiniwe ngokwasemzimbeni nangengqondo, kodwa sinzima ukubaleka. Ubuni bethu, bususwa ekubeni "umntu othengisa ibrendi" okanye "umniki wesisombululo" bube "umnikezeli" kuphela, okanye nje "ilisti lexabiso."
Nangona kunjalo, ingozi enkulu ivela "ekungabikho kokumnikazi." Sizuze ntoni kula magumbi? Izimvo ezilungileyo? Amanqaku esitolo? Ewe, kodwa zonke ezi zinto zibophelele kwi-akhawunti yaloo gumbi. Okubaluleke kakhulu, idatha yomthengi—iimfuno ezithe gca, iziqhelo zokuthenga, kunye neengxaki ezibalulekileyo zabathengi esithe saba nabo unxibelelwano—ezi ngcaciso zibaluleke kakhulu, asinakuzifumana ngokupheleleyo, nokucinga ngokunzulu okanye ukuqhuba ngokungapheliyo. Unxibelelwano ngalunye nomthengi lwenzeka ngaphakathi "kwebhokisi emnyama." Xa luphela, asinakuthatha nto enokugcinwa njengesixhobo. Utshintsho lomthetho olunye nje lwegumbi lunokubangela ukuba indawo yethu yokukhangela iwe; ingozi ye-akhawunti enye inokucima iminyaka yokusebenza ngaphandle kwexeshana. Ifana nokwakha inqaba esihlabathini—ulwandle (imithetho yegumbi) lunokuyitshayela. Lo moya "wokungakhuseleki" kunye "nokuxhomekeka" yingxaki enzulu kakhulu yokuxhomekeka kwigumbi.
Ngeli xesha, uninzi luyacinga ngewebhusayithi ezimeleyo. Kodwa xa kuthethwa ngayo, iziphumo ezimbini zokuqala ziyavela: "Ukuba ndizakhela iwebhusayithi yam, kodwa ukungabikho kotrafikhi, akusiyonto?" "Ubugcisa bubunzima kakhulu, andikwazi ukubhala ikhowudi, kwaye andinakumenza iqela." "Ndivile ukuba iinkundla ezimeleyo zibonisa iziphumo kancinci kakhulu, imali yam yangoku ayinakulinda." Ezi ngxaki ziyinyaniso kakhulu, kwaye zicacisa ingxaki esisiseko—iingqondo zethu zisahlala "ekucingeni kotrafikhi."
Siqhele "ukukontileka kotrafikhi": igumbi linotrafikhi, ngoko ndiyathenga loo trafikhi. Ukungabikho kotrafikhi, ndiyalahleka. Ngalo mqondo, inkundla ezimeleyo iyafana nomhlaba omdaka ofuna amanzi ukusuka ekuqaleni—iprojekthi enkulu enembuyiselo engaqinisekanga. Kodwa ukuba sitshintsha imbono yethu? Ukuba singasagxili ekubeni "amanzi" amaninzi ahamba ngapha kwesitali sam namhlanje, size siqale ukucinga ukuba singaba naye umhlaba wethu, kwaye kulo mhlaba, sikhulise "isivuno" kunye "nehlathi" elinokukhula ngokungapheliyo?
Isisombululo Esisisiseko: Ukusuka "Ekucingeni Kotrafikhi" Ukuya "Ekucingeni Ngezinto Ezizizimali"
Kulungile, maqhubekeke. Njengoko sibone ingxaki, sazi ukuba "ukukontileka" kunemingxuma, liphi ikhaya? Impendulo yingcamango esisiseko esijonga namhlanje: izinto ezizizimali zeedijithali. Le ayisoloko isisichazi esitsha kuphela; imela indlela entsha yokuqhuba ishishino, isiseko samashishini eshishino lamazwe ngamazwe okuzilawula ngokwenene ubomi bawo, nokwakha ukukhuphisana okuxhaphakileyo.
Masicacise ngokupheleleyo umahluko osisiseko: izinto ezizizimali kunye notrafikhi. Yintoni itrafikhi? Itrafikhi ngabavakashi, ukucofa, inkcukacha—inani labantu abadlula emnyango wakho ngeli xesha. Ibalulekile; ngaphandle kotrafikhi, akukho ngozi lweshishino. Kodwa itrafikhi ngokwasemvelisweni "iyadlula," "iyathenga." Namhlanje uthenga iinkulungwane eziyi-10 zabavakashi ngentengiso. Baya, bajonga, mhlawumbi abanye bacela ixabiso, mhlawumbi hayi, kwaye bahamba. Ngomso, ufuna ukuchitha imali ukuthenga ezinye iinkulungwane eziyi-10. Itrafikhi ifana namanzi—adlula adlule, ayishi nakuphawu, okungenani kumagumbi angowakho, awushi nakuphawu olunexabiso. Ishishino sakho sibe ludlame olungapheliyo—ukulandela icofa elilandelayo, inkcukacha elandelayo, usenza umsebenzi wokuhlawula "irenti" kunye "iindleko zendlela."
Kwaye izinto ezizizimali ziyahlukile kakhulu. Izinto ezizizimali zizinto ozinazo, ezinokugcinwa, kwaye zonyusa ixabiso. Cinga ukuba unomhlaba (inkundla yakho ezimeleyo). Kulo mhlaba, wakha izakhiwo ezintle (umbono webrendi yakho kunye nokuqukethwe okunobugcisa). Ucwangcisa iindlela neengadi (ulwakhiwo lwewebhusayithi olucacileyo kunye nolwazi lomsebenzisi). Ezi zizinto ezizizimali ozifaka kanye, kwaye zihlala ixesha elide. Kodwa into ebaluleke kakhulu yeyona engenakubonwa: abo bantu abakhangelayo umhlaba wakho—abenzeni, abajongeneyo, abanomdla kuphi, ababuza imibuzo ethini, kwaye ekugqibeleni kutheni bekhetha ukuhlala okanye ukuhamba—le datha yokuziphatha, ukuthanda, kunye nedatha yobudlelwane zizinto ezizizimali zeedijithali ezisisiseko.
Ezi zinto azinyamalali xa ucwangciso lwentengiso luyekisiwe. Xa zirekhodiwe, zahlalutywa, zaqondakala, ziba yingqokelela yolwazi lakho nokugxininisa kwizigqibo. Umthengi uya kuqala, ajonga amaphepha amathathu eempahla, akhuphele ingxelo yemboni, abuye ngenyanga ezintathu ajonge iphepha lexabiso lempahla ethile—olu landelelwano lwendlela yokuziphatha lwenza umfanekiso othe gca womthengi kunye nenqanaba lesigqibo. Kwigumbi, akunakufumana oku kuqonda okuqhubekayo; kodwa kwiinkqubo zakho zezinto ezizizimali zeedijithali, oku kunokujongwa nokuhlalutywa.
Ngoko, zeziphi izinto ezizizimali zeedijithali ezisisiseko kwishishini lashishino lamazwe ngamazwe? Ndingathi zizihlobo ezintathu eziphambili.
Okokuqala: Izinto Ezizizimali Zedatha Yomthengi. Le yinto enkulu kune-imeyile okanye igama lenkampani. Iyashukuma, inemixholo emininzi. Iquka umfanekiso osisiseko wenkampani yomthengi, ngaphezulu, ukuthanda komntu obalulekileyo, imbali yakhe epheleleyo yokuziphatha kwiwebhusayithi yakho (amaphepha awajongileyo, ixesha elichithe khona, izixhobo azikhupheleyo), irekhodi yakhe yokunxibelelana kunye neempendulo, kunye nenqanaba lobomi bomthengi (ngumthengi onokubakho, umkhomba, okanye umthengi ophindayo). Ezi zinto zedatha zizinto zokutshisa zokunxibelelana ngokomntu, intengiso ethe gca, ukubikezela ithuba lokuthengisa, nokuphakamisa ukuthembeka komthengi. Iyaphila, izala ngonxibelelwano ngalunye. Ukuba nayo kuthetha ukuba awusasali inethi ngokuphambene, kodwa unako ukuqhuba ngokucokisayo.
Okwesibini: Izinto Ezizizimali Zokuqukethwe Kwebrendi. Kumagumbi, inkcazo yakho ihlala icinyelwa kwiiparameter kunye neempawu zokuthengisa ezimfutshane, kwaye ifana kakhulu. Kumbindi wakho, ungakha inkqubo yokuqukethwe enothile, enemigca emithathu, enobugcisa. Isihloko ngasinye sokubona kwemboni osihlelayo, iphepha ngalinye lesisombululo sempahla, ividiyo nganye ebonisa iinkqubo zokukhiqiza, uhlalutyo ngalunye olunzulu lwemeko yempumelelo—zonke ezi zizinto ezizizimali zokuqukethwe kwebrendi yakho. Azipheli; endaweni yoko, ziyaqokelela ngokuhamba kwexesha, zifumaneka ngamaxesha ngamaxesha ngabathengi abatsha ngokukhangela, ziqinisekisa ubugcisa bakho nobukhokeli bengqondo. Ezi zinto zokuqukethwe zikhangela utrafikhi omgangatho ophezulu ovumelana nexabiso lakho. Abazi ngexabiso eliphantsi, kodwa ngesisombululo. Oku kuphakamisa ukufumana kwakho komthengi ukusuka "ekuthengiseni utrafikhi" ukuya "ekukhangeleni ukuvumelana," utshintsha ngokupheleleyo isiseko sobudlelwane bomthengi.
Okwesithathu: Izinto Ezizizimali Zonxibelelwano Lobugcisa. Oku kuthetha izixhobo ezinobuchule kunye neenkqubo ezenzekelayo ezixhasa inkundla yakho ezimeleyo kunye nokuqhutshekwa komthengi. Xa ufaka izixhobo zokuhlalutywa kwedatha, inkqubo yokuphatha ubudlelwane bomthengi (CRM), isoftware yentengiso ezenzekelayo, kwaye usebenzisa ubuchule be-AI bokugala ukuchonga umthengi, ukucetyiswa kokuqukethwe, okanye ukuhluza inkcukacha, wakha inkqubo yonxibelelwano yobugcisa eyodwa kuwe. Le nkqubo iyaqhubeka iba nobugcisa, ibe nempumelelo njengoko ishishini lakho likhula kwaye izinto zakho zedatha ziqokelelwa. Ayiyonto yendleko yokukodwa, kodwa yinto esisixhobo esivelisa isabelo sempumelelo, ecutha umsebenzi wokwendelwa komntu, iphakamisa umgangatho wesigqibo. Uyayifaka, iqhubeke ikusebenzela, yakhe "ivili ledatha" elisebenza ngakumbi xa lisetyenziswa.
Ukuba nezinto ezizizimali zeedijithali kuthetha utshintsho olubalulekileyo kumgangatho weshishino lakho. Awusengomthengisi wempahla kuphela; uba ngumququzeleli wolwazi lwemboni, umniki wolwazi olunobugcisa, kwaye ngumququzeleli onzulu wobudlelwane bomthengi. Inzuzo yakho ayisaveli kwiindleko zempahla kuphela, kodwa nasekupheliseni okufunyenwe ngokuphatha izinto ezizizimali, amaxabiso esevisi, nexabiso lomthengi ubomi bonke.
Ngaphezulu, izinto ezizizimali zeedijithali zikunika ukhuselo ngokwenene kunye nokwenza izinto ngokwakho. Okuqukethwe kwebrendi yakho kuhlala kwiwebhusayithi yakho; umisela imithetho, kwaye ayinakukhangwa okanye kwehliswa ngaphandle kwesizathu. Idatha yakho yomthengi isesandleni sakho; awunakuxhalabela ukuba i-akhawunti yegumbi ivalwe iqale kwakhona kuqala. Inkqubo yakho yobugcisa isebenzela wena; awunakoyika ukunyuka kwexabiso okukhawulezileyo okanye ukuyekiswa kwesevisi yezixhobo zexesha lesithathu. Usuka "kumqeshi" ube "ngumnini," usuka "kumdlali" ube "ngomnye wabamiseli mithetho."
Ukhuphisano lweshishino lamazwe ngamazwe oluzayo, alusayi kuba ngokuxabisana okanye ngempahla kuphela, kodwa ngokhuphisano olusekelwe kubuchule bedatha kunye nenzulu lobudlelwane bomthengi. Nabani na onokuqonda ngokuthe gca umthengi, adibanise ngempumelelo isinikezelo nokufunwa, kwaye anike ngokungapheliyo ixabiso ngaphandle kwentengiso, uya kufumana ukuthembeka komthengi okuxhaphakileyo. Isiseko sayo yonke le nto, zizinto zakho zeedijithali ozizisa ngemihla ngemihla. Ifana nehlathi olima ngenyameko—ifuna ukufakwa nokubekel’ umva ekuqaleni, kodwa xa selikhulile, lingazungeleza ngokwalo, ligcine amanzi (utrafikhi), liveze isiqhamo (inzuzo), kwaye linike ixabiso lendawo engatshintshiyo kuwe nakumthengi wakho.
Ngoko, izinto ezizizimali zeedijithali zimele ikamva kuba zibonisa ukubuyiselwa kwexabiso leshishino ukusuka ekuxhomekeke kwangaphandle ukuya ekuqokelelweni kwangaphakathi, ukuthuthuka ukusuka kwintengiso yexesha elifutshane ukuya kubudlelwane obuxhaphakileyo, nokwequka ukusuka ekuzilungelelaniseni ukuya ekudaleni ngokwenza. Akuyiyo into ekhethwayo, kodwa yindlela eyiyo yonke amashishini eshishino lamazwe ngamazwe afuna ukukhula ngokuqinileyo, akhe ibrendi, azilawule ubomi bawo kwiiminyaka elishumi ezizayo.
Indlela Yestrategy: "Iinkqwanqwa Ezintathu" Zenkundla Ezimeleyo Ne-AI
Sicacise ingcamango esisiseko, ngoku sijongene nombuzo ongokoqobo: Sihamba njani ngokwenene? Indlela ekuxhomekeke kumagumbi, ukuya ekubeni nezinto ezizizimali zeedijithali ezinokuziphethela, ivakala ikude, kodwa inokwahlulwa ngeenqwanqwa ezicacileyo, ezenzekayo. Ayiyo guqulo egulula yonke into, kodwa kukutshintshatshintsha kwestrategy ngokuhamba kwexesha. Ndiwuhlanganisa lo mkhondo wokwakha njenge "Strategy Yeenqwanqwa Ezintathu Zenkundla Ezimeleyo + AI"—inkqubo ephilayo ukusuka ekwakheni isiseko, ukufaka injini enobuchule, ukuya ekubeni nendawo yokuhlala eziqinisa ngokwazo.
Inqwanqwa lokuqala, kukwakha isiseko senkundla ezimeleyo. Injongo yalenqwanqwa ayikukufumana utrafikhi oluninzi ngokukhawuleza, kodwa ukwakha iziko lexabiso eliqinileyo, elilakho. Nceda ulibale igama "itrafikhi" okwexeshana, uzibandakanye "nexabiso." Inkundla yakho ezimeleyo, kuqala kufuneka ibe yindlunkulu yakho yedijithali, indawo ebonisa ngokupheleleyo, ngemigca emithathu "kutheni ufanelekile ukukhethwa."
Oku kuthetha ukuba ayinakuba nje kuluhlu lwempahla olulula. Kufuneka icacise ngokucacileyo ibali lebrendi yakho, ibonise amandla akho onobugcisa, yakhe inkqubo yakho yokuthemba. Kufuneka wakhe ngokohlelo inkqubo yokuqukethwe, hayi iiblog ezahlukeneyo, kodwa ulwazi abathengi bakho abalufunayo ngokwenene kulo lonke uhambo lwabo lokwazi ukuya ekwenzeni isigqibo: ukutolikwa kwesimo semboni, uhlalutyo olunzulu lweendawo zokusetyenziswa kwempahla, ukubonisa ngokucacileyo iinkqubo zokukhiqiza kunye namazinga omgangatho, iimpendulo ezinobugcisa zemibuzo eqhelekileyo yomthengi. Oku kuqukethwe kukwakho lokuqala "lwezinto ezisisiseko" kunye "nezinto zokuhlala" omakhe kumhlaba wedijithali; zimisela umfanekiso wokuqala wovakashi kunye nokunyaniseka kokuhlala.
Ngaxeshanye, ukusuku lokwenza iwebhusayithi live, kufuneka ufake izixhobo zokuqala zokuhlalutywa kwedatha. Injongo yakho ayikulinda itrafikhi, kodwa ukulungiselela ukuqokelelwa kwezinto ezizizimali kwixesha elizayo. Ukuphakama kwephepha ngalinye, ukucofa kweqhosha ngalinye, ukukhuphela isixhobo ngalinye—ezi "indawo zokulandelela zedatha" zendlela yomsebenzisi yokuziphatha zifana nokufaka iziva kumhlaba wakho. Ivolumu yedatha yokuqala inokuba incinci, kodwa le yeyona datha yangqalileyo enyanisekileyo, exabisekileyo. Eli nxalenye, umsebenzi wakho osisiseko kukugqiba utshintsho "ukusuka kuqala" ukuya "kokuqala": ukuba nenkundla yakho yedijithali enokuziphethela ngokupheleleyo, enenjongo esisiseko yokudlulisa ixabiso, kwaye uqale ukucwangcisa ipeyiphi yokuqokelela izinto ezizizimali zeedijithali. Ngeli xesha, inkundla ezimeleyo namagumbi anokusebenza ngaxeshanye. Ukhokela enye inxalenye yotrafikhi omgangatho ophezulu "kwindawo yokulala," uqale ukuqokelela izinto ezizizimali zokuqala.
Inqwanqwa lesibini, kukunika amandla e-AI. Xa inkundla yakho ezimeleyo inolwakhiwo lokuqukethwe lokuqala, kwaye iqala ukuqokelela idatha yokuqala yokuziphatha, ungaze ufake "umphathi onobuchule"—Ubuchule Bedatha. Ixabiso le-AI, alikuko ukwenza isixhobo, kodwa kukukhulula kwakho emsebenzini ongaphumelelango, ophindwayo, kwaye ukunika amandla okubona kunye nokwenza izinto ngokuzenzekelayo ongazange uwanawo.
Kuqala, ukuchongwa komthengi ngobuchule. Iiwebhusayithi zendabuko: abavakashi baya bahamba ngaphandle kwempawu, ngokungafaniyo nabahambi ebusuku. Izixhobo ze-AI zinokuhlalutya umkhondo wokuziphatha womvakashi—avelaphi, wajonga maphepha emveliso amaphi, wayehlala ixesha elingakanani kwiphepha lophawu lobugcisa, ukuba uvakashele kwakhona—ngoko uvavanya amandla enjongo yakho yokuthenga ngokwenene, kwaye uzame ukwenza umfanekiso wokuqala. Oku kunokuvumela ukuba, phakathi kwabaninzi abavakashi, ubone ngokukhawuleza lawo "masignali enkulu yenjongo," ngokungathi unike iqela lakho lokuthengisa iradara enobukhali.
Okwesibini, ukucetyiswa kokuqukethwe ngokomntu. Ummeli wokuthenga ovela kwenkampani enkulu yobunjiniyela, kunye nomyili ovela kubrandi entsha, baneemfuno ezahlukeneyo kunye neengxaki. I-AI inokuthi, ngokusekelwe kwii-thegi zobuni bomvakashi kunye nembali yokuziphatha, icebise ngokuzenzekelayo okuqukethwe okunokuthandwa ngakumbi—mhlawumbi izifundo ezinzulu zejografi, okanye iingxelo zesimo semfundo yomyili—kwiphepha lasekhaya lewebhusayithi, amaphepha emveliso afanelekileyo, okanye ngeefestile eziphambili. Oku kufikelela kunxibelelwano "lomntu ngamnye," kuphakamisa kakhulu ulwazi lomvakashi kunye nempumelelo yokuguqula, ukwandisa kakhulu ixabiso eliveliswe yiyunithi nganye yetrafikhi.
Okwesithathu, iinkqubo zokulandelela ezenzekelayo. Kwabathengi abachongiweyo abangaba khona, i-AI inokuvula uluhlu olulungiselelweyo, lomntu ngamnye lweenkqubo zokukhulisa. Umzekelo, umvakashi okhuphele iphepha elithile lemveliso, unokufumana ngokuzenzekelayo i-imeyili ezii-applikesheni ezifanelekileyo ngeentsuku ezilandelayo; umvakashi ofake impahla kwi- trolley kodwa akagqibi ukuthenga, anokufumana isikhumbuzo esinobubele okanye isicelo sosenzo loncedo. Le nkqubo inokuphumeza ukukhuliswa komthengi iiyure ezingama-24, iintsuku ezi-7, ngaphandle kokuphazamiseka, iqinisekisa ukuba akukho ithuba elinokubakho elilahlekileyo ngenxa yokulibaziseka komntu okanye ukunganaki. Kulenxalenye, izinto zakho zeedijithali ziyaqala "ukuphila." Idatha ayisengamanani kuphela alele kwirephothi, kodba izinto zokutshisa intengiso ezenzekelayo nokungenelela kokuthengisa. I-AI iba lunwele lweqela lakho, kuphakanyiswa kakhulu impumelelo yokuqhuba kunye nokucokiseka kolwazi lomthengi.
Inqwanqwa lesithathu, kukwakha indawo yokuhlala. Xa iinqwanqwa zokuqala ziqediwe ngokuqinileyo, inkundla yakho ezimeleyo ayisayi kuba yivebhusayithi eyodwa, kodwa iya kungena kwinqanaba eliphezulu—yakha indawo yokuhlala yedijithali ezizungelezayo, eziqinisa ngokwazo. Apha, "ivili ledatha" lenene liyaqala ukujikeleza.
Izinto zakho zokuqukethwe zikhangela abavakashi abaqondileyo. Idatha yokuziphatha yomvakashi ibanjwe kwaye ihlalutywe yi-AI. Iziphumo zokuhlalutywa zisezisetyenziselwa ukulungisa ukucetyiswa kokuqukethwe kunye nolwazi lomntu ngamnye. Ulwazi olungcono luholela ekuququlweni okuphezulu kunye nokuthembeka. Iimeko ezininzi zempumelelo kunye neempendulo zomthengi, ngokunjalo zandisa izinto zakho zokuqukethwe kunye nedatha. Oku kujikeleza; ujikelezo ngalunye, udonga lwepakathi lwezinto zakho zeedijithali lonyuka. Inkundla yakho ezimeleyo, iba yindawo ephambili yezenzo zakho zonke zentengiso. Nokuba kukukhokelwa kwimidiya yoluntu, ukuphathwa kwabantu bemeko, okanye amakhonkco avela kwimboniso yangaphandle, ekugqibeleni aya kwinqanaba lenkundla yakho ezimeleyo ukuqokelelwa, ukuqeqeshwa, nokuguqulwa. Iba yindawo yokulunga yokuphatha ubudlelwane bakho bomthengi.
Ekugqibeleni, le ndawo yokuhlala izakuvumela ukuba udlule kwinkundla "yomthengisi." Ngokusekelwe kokuqukethwe kwakho okunobugcisa okuqhubekayo kunye nedatha eqokelelweyo yemboni, unokuba ngumthombo wolwazi oyatwatyelwa kunye nomkhokeli wengqondo kwindawo yakho ehlukileyo. Abathengi abasayi kukuthenga nje iimpahla, kodwa baya kubhekisa nakwizimvo zakho zemboni, bathembe isigqibo sakho esinobugcisa. Ngeli xesha, ubudlelwane bakho nomthengi busuka "kumthengi" buye "kumlingani," amandla akho okuthetha, ithuba lenzuzo, kunye namandla okumelana nengozi aya kutshintsha ngokupheleleyo.
Le strategy yeenqwanqwa ezintathu yinkqubo yokutshintsha ukusuka kokubonakalayo ukuya kokungabonakaliyo, ukusuka kwezixhobo ukuya kwindawo yokuhlala. Ifuna ukuba sijonge kude, siqonde ukuba ukufakwa kokuqala ngexesha lokwakha kukwakha amandla okwixesha elizayo. Ayikuko ukuchasa ishishino elikhoyo, kodwa kukufakwa okunzulu kwestrategy nokuphakanyiswa. Inqwanqwa ngalinye lakhelwa phezu kwesiseko esiqinileyo senqwanqwa elandulelayo, kwaye injongo yokugqibela kukubeka ishishino lakho lashishino lamazwe ngamazwe, phezu kwezinto ezizizimali zeedijithali ezizikhulisayo, ezinyusayo. Le ndlela ifuna ukubekel’ umva nokuzimisela, kodwa inqwanqwa ngalinye lihamba ukuya kwilungelo lokuziphethela eliqinileyo nakwikamva elibanzi.
Iinzuzo Ezisisiseko: Imbuyiselo Eyiyo Yexabiso Elinemiqolo Emininzi
Njengoko sihamba ngenqwanqwa ukusuka ekwakheni isiseko, ukunika amandla, ukuya ekwakheni indawo yokuhlala, sizisa ezi ngcinga ezisebenzayo, siyakhathalela umbuzo ongokoqobo: Yintoni enokuzisa konke oku kuzama? Liya kuza njani imbuyiselo yexesha, amandla, kunye nokuqokelela kokuqala "okuncane" esilifakileyo? Iinzuzo zezinto ezizizimali zeedijithali, azisonxibelelanisi namanani okukhula alinye, Ifana namanzi angena emhlabathini, itshintsha ukuma kunye nobume beshishino ukusuka kwiqondo elininzi, iletha ixabiso elinemiqolo emininzi elingalungiselelwanisi nelingalungiselelwanga.
Masqale kwiinkqubephumo zeshishino ezithe gca, ezingalungiselelwanisi. Kuqala, kulungiselela ubume beendleko. Kumgangatho wendabuko, iikomishini ezicacileyo kunye neendleko zentengiso, ezidibaniswe nokucindezelwa kwezinto ezizizimali ngentengiso yexabiso eliphantsi nokuthelekisa ixabiso, zakha iziko elikhulu leendleko. Xa inkundla ezimeleyo iba yindawo yakho yokuqala yeshishino, idityaniswe nentengiso ethe gca yokuqukethwe nokukhuliswa okuzenzekelayo, ukuxhomekeka kwakho kutrafikhi ethengisiweyo kuyancipha ngokuhamba kwexesha. Ulwazi oluninzi lubonisa ukuba amashishini atshintshelayo ngempumelelo, anokunciphisa ngokubonakalayo inani leendleko zokufumana itrafikhi kwiindleko zentengiso ezipheleleyo, ngelixa indleko ethe gca yekomishini yegumbi, ihlala incitshiswa ngamashumi amathathu ukuya kumashumi amahlanu eepesenti. Le nxalenye yenzuzo ecetyiweyo, inokubuyiselwa ngokuthe gca ekwenziweni kwempahla, isevisi yomthengi, okanye ekwakheni okuqukethwe okunye, yakhe umjikelezo olungileyo wexabiso.
Okwesibini, kukuwequka kweXabiso Lobomi Bonke Bomthengi (CLV). Kumagumbi, iintengiso zihlala zizezinye, zisekelwe kwintengiso yexabiso elinye. Ukuthembeka komthengi kunzima ukuyakha kuba ngokulandelayo, baya kubuyela kulaa ndawo yokuthelekisa ixabiso. Ngokusebenzisa inkqubo yezinto ezizizimali zeedijithali eyakhiwe ngenkundla ezimeleyo, ubudlelwane bakho nomthengi buqala ngokuvuma kwakho okuqukethwe okunobugcisa, Kulo lonke inkqubo yokunxibelelana, uqonda iimfuno zakho ngedatha, uphakamisa ulwazi lwakho ngesevisi ezenzekelayo neyomntu ngamnye. Oku akuphakamisi nje ithuba lokuqala lokuguqula, kodwa ngaphezulu, ukunika amandla okufikelela nokucokisa umthengi. Ungacebisa iimpahla ezifanelekileyo ngokusekelwe kumjikelezo wakho wokuthenga, ungamema ukuba anike iimpendulo zakuqala kwimpahla entsha, okanye unikeze isevisi eyodwa ngokusekelwe kuhlelo lwentengiso. Isiphumo kukuba ixabiso lontengiso lomthengi kuni, linokuba liphindwe kabini ukuya kathathu kumgangatho wegumbi. Awusafuni ukufumana amathengi amatsha ngokungapheliyo, kodwa ungagxila ngakumbi ekufumaneni imbuyiselo eqinileyo nenyukayo kwabathengi abakho.
Ekugqibeleni, konke oku kubonakala kwisalathi esisisiseko—ukuphakanyiswa kwemveliso. Xa usindisa kwiimfazwe zexabiso ezifanayo ezingapheliyo, xa ukhangela amathengi omgangatho ophezulu ngokusekelwe kokuqukethwe okunobugcisa nesevisi ethe gca, kwaye xa ufumana ukuqhuba okusebenzayo ngakumbi ngezinto ezizizimali zedatha, ufumana ilungelo lokuxabisa elixabisekileyo. Ukucela ixabiso kwakho, kunokubandakanya ixabiso lweenkcukacha zakho zobugcisa, ixabiso lesevisi yakho eyomntu ngamnye, nexabiso lokuthemba kwebrendi yakho, hayi nje ukongezwa kweendleko zempahla kunye nemveliso encinci. Ukuphucuka kwemveliso kuyaxhaphaka, kuba kwakhelwe phezu kodonga lwakho lwezinto ezizizimali zeedijithali, into umkhonkteli anganakuphindaphinda ngokunciphisa ixabiso nje.
Nangona kunjalo, iinzuzo zezinto ezizizimali zeedijithali zidlula la manani anokubhalwa kwiirephothi zezimali. Ikunika ezinye izona nzuzo zisinene, ezigqibayo zokukhuphisana, eziyakha "umsele" wakho kwintengiso yekamva.
Into ebonakalayo kakhulu, kutshintsha kokumelana nengozi. Khumbula iinkxwaleko zexesha lokuxhomekeka kwegumbi: ukulungiswa kwe-algorithm, utshintsho lwenkqubo, okanye nengozi ye-akhawunti ngenxa yesigqibo esingalunganga, zinokubeka ishishino esongweni ngokukhawuleza. Ngoku, iwebhusayithi yakho yebrendi, ingqokelela yakho yokuqukethwe, idathabheyisi yakho yomthengi—ezi zinto ezizizimali zisinene ziphelele esandleni sakho. Ukushukuma nakuphi na kwamagumbi angaphandle, akunakuwanyazisa isiseko sakho. Ungakwazi ukubuka amagumbi njengenye yendlela yakho yokukhokela, hayi ubomi bakho. Oku kuzeka ngokhuselo kunika ukuqina kwestrategy okuxabisekileyo.
Okulandelayo, kukwandiswa ngokupheleleyo kwamandla okuthetha. Phambili, sibhekene nenkcukacha yomthengi, sasihlala singenakucinga ngokungafaniyo kolwazi, singacacanga ngqo kwi-bhajethi yomthengi, inkqubo yesigqibo, okanye iinketho. Ngoku, ngokuhlalutywa kwedatha yokuziphatha yomthengi kwinzundla yakho ezimeleyo, ungafumana ngaphambili ukuqonda ukuxhalaba kweemfuno zakhe, ububanzi bebhajethi, kunye nenqanaba lesigqibo. Xa eza kucela ixabiso, awusengumntu ocela ixabiso, kodwa umniki wesombululo osesiva ingcaciso ethile. Ukucela ixabiso kwakho kunokuba nesiseko, intetho yakho ingaba yestrategy, kwaye unako ukuqhuba intetho, ubonise amanqaku exabiso iinkcukacha zakho zedatha zibonisa ukuba uyawafuna kodwa akazi.
Ekugqibeleni, konke oku kuvula ithuba lokudlulisa ibrendi. Kumagumbi, ung "inombolo yomnikezeli" engaziwayo. Kwindawo yakho yokuhlala yedijithali, ungubrendi enebali, nemibono, nobunzulu bobugcisa. Abathengi abahlawuli nje ngeempahla, kodwa ngokuthemba, ngokukhululeka kwengqondo, nangamandla osebenzisaniso oluzayo. Ugqiba ukunyuswa kwenkundla ukusuka "kumnikezeli" ukuya "kumlingani wesombululo" okanye "umcebisi womboni." Oku kutshintsha kobudlelwane kuthetha ukuba indleko yokutshintsha umthengi iyaphezulu kuba awuniki nje iimpahla ezizinzileyo, kodwa inkqubo epheleleyo yonxaso lomntu ngamnye kunye nokunika amandla olwazi olufakwe kumxokelelwane weshishino lakhe.
Ezi nzuzo zemiqolo emininzi ziyadibana, ziyancedisana. Ukulungiselela kwesakhiwo seendleko kukhulula izibonelelo zokwakha okuqukethwe nokunika isevisi yomthengi; ukwandiswa komjikelezo wobomi bomthengi kuleta idatha enothile, ibuyisela ekulungiseleleni kwemodeli ye-AI; ukuphucuka kwemveliso kuvumela ukuba uthathe inxaxheba yebrendi exhaphakileyo; kwaye amandla amakhulu okumelana nengozi kunye nokudlulisa ibrendi, kuqinisekisa uzinzo nokuxhaphaka kwezi ziphumo zonke. Zidibanisa, zibonisa umfanekiso: ishishini sakho asisiyo siqithi esifuna ukugcina igazi langaphandle, kodwa sithuthuka sibe yindawo yokuhlala enomjikelezo womsoco ophakathi, onokumelana nomoya kwaye uqhubeke nokwandisa ngaphandle.
Ukulinganisa ezi nzuzo, kufuna ukujonga amanani okuguqula asemva, ixabiso eliqhelekileyo lentengiso, kunye namaphepha emveliso. Kufuna nokuziva uzinzo olungazange lube khona kunye nobunzulu ekunxibelelaneni nomthengi, ngakumbi, ukuziva ukuthemba okuqinileyo entliziyweni yakho phakathi kokushukuma kwemboni. Imbuyiselo yezinto ezizizimali zeedijithali, iyakhawuleza, ikwaxhaphakile; yezemali, ikwanezopolitiko. Ekugqibeleni ifikelela, sisenza isiseko seshishini sakho, sibe litye eliqinileyo.
Ingcinezelo Engenakulibaleka: Ukulungisa Ubume Bomgangatho NeKamva
Njengoko amashishini amaninzi eshishino lamazwe ngamazwe eqala ukuvuka, esuka engqondweni yokukontileka kotrafikhi, eqala ukuzakhela izinto zawo ezizizimali zeedijithali, into esiyichaphazelayo ayiyi kuba nje iirephothi zezimali zenkampani enye. La mandla asuka ezantsi, ayanyamalala kodwa aqinileyo, alungisa ubume bonke bomboni wishishino lamazwe ngamazwe, aveza imeko entsha enezinto ezininzi, ephilileyo, kwaye egxile kwixabiso elixhaphakileyo. Le ngcinezelo iyaqala ukusuka kwiiseli zamalungu angaphakathi amashishini, iqhubeke ide ifike kuyo yonke indawo yokuhlala yomboni.
Masijonge kuqala ngaphakathi kwenkampani. Ukwakhiwa nokuqhutshekwa kwezinto ezizizimali zeedijithali, kuqala kuvusa utshintsho lwamalungu olunyamalalayo. Iinkampani zendabuko zeshishino lamazwe ngamazwe, amasebe asisiseko ngokubanzi ziintengiso nokulandelela ii-odolo, amandla abonakaliswa ekunxibelelaneni nabantu nokucwangcisa ii-odolo. Kwimeko apho izinto ezizizimali zeedijithali zibe yistrategy esisiseko, iziko elitsha lemisebenzi liya kubaluleka kakhulu, sinokulibiza ngokuthi "Iziko Lezinto Ezizizimali ZeeDijithali" okanye "Iziko LokuQhuba AbaThengi." Iqela eli, injongo yalo ayisukuba kukufumana inkcukacha, kodba ukuxhasa ulwakhiwo lwesiseko somhlaba wedijithali wonke, ukukhiqiza okuqukethwe, ukuhlalutywa kwedatha, nokulungiselela kweenkqubo ezenzekelayo. Imisebenzi yabo iqokelelwa ngokuthe gca njengezinto ezizizimali zenkampani. Oku kuthetha ukuba imifanekiso yamandla enkampani itshintshe ngokupheleleyo. Asisafuni nje abathengisi abanokuthetha, sifuna ngakumbi amathent ezinobuchule abaqonda ukuhlalutywa kwedatha, ukudala okuqukethwe, uyilo lolwazi lomsebenzisi, neestrategy zentengiso ezenzekelayo. Umsebenzi wishishino lamazwe ngamazwe, uyavela kwindawo egxile kulwazi nokubudlelwane, uye kwindawo efuna ukucoca kwedatha namandla oosetyenzisi beekhnoloji. Ngokufanayo, iindlela zokusebenzisana ngaphakathi kwenkampani ziyaqala ukutshintsha. Isebe leentengiso neli qela lokuqhuba ledijithali lidinga ukudityaniswa ngokunzulu, amakhonkco entengiso asuka kuluhlu olubandayo aye "kumakhonkco atshisayo" anedatha eninzi yokuziphatha, inkqubo yokuthengisa isuka kwintengiso yexesha elinye iye ekudlulisweni kwexabiso okuxhaphakileyo ngokusekelwe kumjikelezo wobomi bomthengi. Lonke iqela, lisekwe "kwezinto ezizizimali zedatha yomthengi" eli sisiseko, liyenza kwakhona inkqubo kunye nokubambisana.
Ukuphucula kwamandla angaphakathi kwenkampani, akuyi kuphela, kodwa kuya kusasazeka ngaphandle, kulungisa indawo yokuhlala yonke yomboni yesevisi yangaphandle kunye nokusebenzisana. Phambili, iisevisi zomboni wishishino lamazwe ngamazwe ngokubanzi zaziquka ukuthunyelwa kwempahla, ukungeniswa kwamashishini, nokuqeqeshwa kokuqhuba amagumbi. Kwaye ikamva, iqela elitsha loonobangela beshishino liya kuphakama line mpumelelo. Bangaba abaniki-nkonzo beekhnoloji abagxile ekwenziweni kwezixhobo ezilula zokuchonga abathengi be-AI kumashishini eshishino lamazwe ngamazwe, abacebisi bokuthethathethwa kwedatha nokubona abancedisa amashishini ukuphatha nokuhlalutya idatha yokuqala yomthengi, izitudio zokuqukethwe ezinobuchule ekwenziweni kokubonakaliswa kweempahla zombini nokuqukethwe okusekwe kwimeko, okanye ii-ajensi zocwangciso ezinobuchule ekwenzeni iinkqubo zentengiso ezenzekelayo zamashishini. Ubunzulu bomboni buyanda, kodwa ukwahlula komsebenzi ubungobugcisa buyacokiseka, kunika amashishini ithuluzi elininzi langaphandle lokwakha izinto ezizizimali zeedijithali. Ngaxeshanye, ukusebenzisana phakathi kwamashishini, nako kuya kuba nzulu ngakumbi, kube nobugcisa ngenxa yedatha. Ngokusekelwe kwidatha yemboni enokwabelwana ngayo, engakhathalelwa, abakhiqizi, abayili, kunye nabamnini beebrendi kumxokelelwane wokuhambisa, banokufikelela ekulungelelaniseni ngokuthe gca amandla okukhiqiza nokwenziwa kwempahla, ukusuka kumgangatho wendabuko "we-odolo-ukukhiqiza" ukuya "kumgangatho wokubikezela kwedatha-ukusebenzisana nokwenziwa kwento entsha."
Kolu tshintsho, indima yamagumbi endabuko e-B2B nayo iya kutshintsha ngokunzulu. Awayi kunyamalala, kodwa indawo yawo ephambili iya kuncitshiswa, kwaye ixabiso lawo elisisiseko liya kuchazwa kwakhona. Amagumbi aya kuthi ngokuhamba kwexesha abuyele kumqondiso wawo ongokwasemvelisweni "wabaniki bezinto ezisisiseko"—ngokungathi anikeza amanzi, ugesi, nomsi—anikeze iinkonzo ezinzileyo ezingezantsi ezinjengeentlawulo zamazwe ngamazwe, isiqinisekiso sekhredithi, ukuthelekiswa kwezinto zokuhambisa, nokugweba iingxabano. Iindawo ezinxulumeneyo ezinxalenye eziphezulu zexabiso ezinjengokusasazwa kotrafikhi, ukwakhiwa kwebrendi, nokuqhuba kobudlelwane bomthengi obunzulu, ziya kuthi ngokungapheliyo zibuyele kumagumbi edijithali amashishini. Ubudlelwane phakathi kwamagumbi namashishini, buya kuthi ngokuhamba kwexesha busuke "kubudlelwane obunamandla bomnini-nomqeshi" bube "kumgangatho wokusebenzisana womnini-nkonzo wombane kunye nomnini-wakhe." Amagumbi afuna ukunika iindawo ezingena ngokuvenelekileyo, avumele amashishini ukuba adibanise idatha esuka kwizitolo zamagumbi neendawo zazo zedatha zenkundla ezimeleyo, enze unxibelelwano olulungileyo. Indawo enkulu yokhuphisano, nayo iya kutshintshatshintshela ukusuka kumagumbi angaphakathi ekubekweni kwamagama nokubida, iye kumgangatho wamandla edijithali phakathi kwamashishini—ukuthelekisa ukuba ngubani oneenkukacha zedatha ezithe gca, ukuba ngubani onezona mava zomthengi, nokuba ngubani onezona zinto zokuqukethwe zibrendi.
Ekugqibeleni, uqweqwe lonke lomboni lwakhuphisano luya kugqiba ukunyuswa okubalulekileyo. Kwiminyaka engamashumi ambalwa edlulileyo, ukhuphisano lweshishino lamazwe ngamazwe lwalugxile kakhulu "kwindleko nexabiso" elijikelezayo kwihlabathi. Nangona kunjalo, xa izinto ezizizimali zeedijithali ziba yinto eqhelekileyo kumashishini, isisiseko sokhuphisano siya kutshintshatshintshela "kubuchule bedatha kunye nokunzulu kobudlelwane bomthengi." Abaphumeleleyo kwikamva, abanakuba ngabakhiqizi abaneendleko eziphantsi, kodwa ngokuqinisekileyo ngamashishini aqonda ngokupheleleyo abathengi abaqondiweyo, asebenzisa idatha ngempumelelo kakhulu ukulungisa ukusebenza komxokelelwane wokuhambisa, kwaye anobuchule bokwakha ukuthemba okuhlala ngoku nokuqukethwe nesevisi. Isikhokelo sokhuphisano, sisuka etafuleni lentengo yesigubhu, siye kumava omntu ngamnye wokujonga, unxibelelwano ngalunye lokuqukethwe, nokulandelela ngalunye okuzenzekelayo phambi kwekhusi lomthengi. Le yindlela yokhuphisano efihlakeleyo, exhaphakileyo, kunzima ukuyilandela.
Le ngcinezelo ekhokelwa yizinto ezizizimali zeedijithali, iphambili kukuba iphusha umboni wishishino lamazwe ngamazwe ukusuka "kumboni wentengiso" esekelwe ekungafaniyo kolwazi kunye nezona nzuzo zendlela, iye "kumboni wesevisi yesimanje" esekelwe kulwazi olunobugcisa, ubuchule bedatha, nokuthemba kwebrendi. Iphoqa ishishini ngalinye ukuba licinge kwakhona ixabiso lalo elisisiseko: Ngaba unikeza nje impahla ngokwayo, okanye inkqubo epheleleyo ebandakanya impahla, idatha, ulwazi, kunye nesevisi? Oku kulungisa, kubonisa ithuba elikhulu lomlando kwabandulela, kwaye kunika ingxabano yokuphila ngokungapheliyo kwabajonga nabelinde. Ekugqibeleni iya kucacisa imeko entsha: apho ingasabikho zikhokelo zotrafikhi ezinobukhosi, kodwa kugcwale izinto ezizizizizimali zeedijithali zeebrendi ezahlukileyo ezinjengeenkwenkwezi; ukhuphisano kuyagqabhuka kodwa lineenqanaba ezininzi, ukusebenzisana kusondelelene kwaye kukhokelwa yidatha. Umboni wonke uya kufikelela kuvavanyo lonke lokutshintsha nokuguqulwa kwinqanaba eliphezulu lexabiso.
Imephu Yenkqubo Yezenzo: Ungaqala Njani Namhlanje?
Kulungile, ezi zizinto ezisisiseko zokwabelana kwangoku. Iingcamango, indlela, neendawo zikamva sezibekwe, kodwa into ebaluleke kakhulu ihlala lisinyathelo esilandelayo: ukuqala njani. Ukusuka kuqala ukuya kokuqala, kuvakala kukweqile, kodwa nayiphi na iprojekthi enzima inokuqalwa ngesenzo esilula. Ukwakha izinto zakho ezizizimali zeedijithali, akufuni ukungena kwiqhinga eligulula yonke into; ifuna uhambo olucacisiweyo, olubekel’ umva. Apha, sibonisa imephu yenkqubo yezenzo ongayo ukuqala ngayo namhlanje.
Izenzo Zexesha Elifutshane: Inxalenye Yokwakha Isiseko (Iinyanga Ezi-1-3 Ezizayo). Injongo yalenxalenye ayikukukhula ngokukhawuleza, kodba kukugqiba ukuseta izinto ezisisiseko ukusuka ekungabikho nantoni, kwaye wenze ivili lokuqokelela izinto ezizizimali lijikeleze okokuqala. Into yokuqala oyidingayo ukwenza, kukubhalisa igama lakho lebrendi le-domain. Oku kufana nokumisa iinkcukacha kunye nobukhosi bomhlaba wakho wedijithali. Kufuneka kube lula, kunobugcisa, kwaye kulula ukuyikhumbula—idilesi engunaphakade yebrendi yakho kwi-intanethi. Ngoko, ngokusekelwe kule domain, yakha inkundla yakho eyiyo ezimeleyo. Ayifuni ukuba intle kakhulu ekuqaleni, kodwa kufuneka ibe nesakhiwo esicacileyo, okuqukethwe okuyinyaniso, kwaye ikwazi ukudlulisa ngokulula ixabiso lakho elisisiseko. Le webhusayithi inokuba lula ekuqaleni, kodwa kufuneka ibe "yakho" ngokucacileyo, hayi ikopi yephepha.
Xa iwebhusayithi ivele, kufuneka ufake izixhobo zokuqala zokuhlalutywa kwedatha. Oku kufana nokufaka iimepili zogesi namanzi endlwini yakho entsha—ufuna ukwazi ukuba amandla ahamba phi ukusuka ekuqaleni. Qonda ukuba abavakashi bavela phi, bajonga ntoni, kwaye bahamba phi. Nokuba ekuqaleni unabanikeli abalishumi kuphela ngosuku, idatha yokuziphatha yala bavakashi abalishumi, yimbewu yokuqala, emsulwa yezinto zakho zeedijithali. Ngaxeshanye, ngokwestrategy, kufuneka wenze isigqibo esibalulekileyo sokwabiwa kwebhajethi: zama ukutshintsha malunga nepesenti ezili-20 zebhajethi yakho yokuthengisa, ukusuka ekuchithweni ngokupheleleyo kwintengiso yegumbi, uye ekutyaleni kwiindlela zakho. Oku kunokusetyenziselwa ukwenza izihloko ezimbalwa ezinzulu zomboni, ukwenza ividiyo emfutshane ebonisa amandla efektri, okanye ukukhokela amathengi angaba khona kwinzundla yakho ezimeleyo yokunxibelelana okunzulu ngesoshalaliso. Esi senzo sinamandla ngaphezu kwemali ngokwayo; simakisha ukuba izibonelelo zakho ziyaqala ukujinga ezintweni ezizizimali zakho.
Ucwangciso Lwexoxesha Eliphakathi: Inxalenye Yonika Amandla Nokuqinisekisa (Iinyanga Ezi-3-12 Ezizayo). Xa isiseko siqinile, kwaye uqala ukuba notrafikhi ngedatha, ungaze ufake izixhobo ezinobuchule, uphakamise ukusebenza kwale ndlu yedijithali. Ungaqala ukufuna ukungenisa ezinye izixhobo ze-AI, umzekelo, ukuhlalutywa kwenjongo yomthengi yokuqala, okanye ukuseta ukucetyiswa kokuqukethwe okulula komntu ngamnye. Injongo ayikukukhangela ubuhle beekhnoloji, kodba kukusombulula ingxaki ethile: umzekelo, indlela yokwenza iqela lokuthengisa liqale ukunxibelelana nabavakashi ababonisa amasignali amandla okuthenga kwiwebhusayithi, endaweni yokudiala ngokungakhathali ngeenombolo kuhlu.
Ngaxeshanye, kufuneka wakhe inkqubo yokukhiqiza okuqukethwe esikhuselekileyo. Oku akuthethi ukuba kufuneka ubhale izihloko zonke imihla, kodwa kukucwangcisa ngokuqhubekayo ukutshintsha ulwazi lwakho lomboni, ulwazi lwempahla, kunye namaxwebhu omthengi, abe lumbhalo, imifanekiso, okanye ividiyo kwiwebhusayithi yakho. Le khalenda yokuqukethwe, yicwangciso lakho lokuncedisa izinto zakho ezizizimali zeedijithali. Kule nxalenye, kufuneka ufikelele kwimeko eqinileyo "yokuqhuba izindlela ezimbini": ishishini lakho lendabuko legumbi liyaqhubeka linika umsinga wemali oqinileyo namakhonkco okuqala, kwaye inkundla yakho ezimeleyo isebenza njengendawo ephakamileyo yebrendi, ukucokiswa kwexabiso, nokuqokelelwa komthengi. Uya kuqala ukubona iziphumo zokusebenzisana phakathi kweendlela ezimbini, umzekelo, ukhokelela amathengi afumanekayo egumbini kwinzundla ezimeleyo ukuze afumane izisombululo ezinzulu, ngoko uqokelele idatha enothile.
Istrategy Yexesha Elide: Inxalenhe Yokwakhiwa Kwendawo Yokuhlala (Iminyaka Eyi-1-3 Ezizayo). Le yinxalenye yotshintsho apho usuka "ekubeni nezinto ezizizimali" uye "ekukhuleni okukhokelwa yizinto ezizizimali." Injongo yakho esisiseko, kukugqiba ukwakhiwa kweenkqubo zezinto ezizizimali zeedijithali ezingenanto. Oku kuthetha ukuba okuqukethwe kwakho kukhangela utrafikhi, utrafikhi liguqulwa libe yidatha, idatha ilungisa izigqibo ze-AI, i-AI iphakamisa ulwazi lokuguqula, abathengi abaguquliweyo baphendulela okuqukethwe neempahla, benze umjikelezo oziqinayo ongenanto. Kule nkqubo, izigqibo ezininzi zokuqhuba zosuku nezinye ziya kudalwa ngokuzenzekelayo okanye zinikezwe ngokusekelwe kwiphaneli yedatha—ukusuka "kokuqukethwe okuthandwa kakhulu" ukuya "kwiqela lomthengi elifanele ukugxininiswa," idatha iba ngumcebisi wakho obaluleke kakhulu.
Ekugqibeleni, xa le nkqubo isebenza ngempumelelo, awusayi kuba ngumthengisi wempahla ethile. Ngenxa yokuphonononga kwakho okunobugcisa okuqhubekayo kunye namaxwebhu empumelelo, uya kuthathwa ngumboni njengomthombo wolwazi othenjwayo nomenzi wento entsha kwindawo yakho ehlukileyo. Inkampani yakho iya kuba yisalathisi esincane kule ndawo ethe nkqo, ikhangela hayi nje ii-odolo, kodba namathent, abalingani, kunye negunya lomboni. Ngeli xesha, ukwakhiwa kwezinto ezizizimali zeedijithali kusuka "kwiprojekthi yestrategy" kuya kwi-DNA yenkampani yakho, kuba yinxalenye yokuphefumla kwakho.
Le ndlela ifuna ukubekel’ umva. Ayifani nokubeka intengiso, apho utshala namhlanje ubone amacofa ngomso. Ifana nokutya isityalo—ukuzala ngonyaka wokuqala, ukuma kwamasuntsu ngowesibini, ukuze kuqale ukuhluma ngowesithathu. Kodwa imbuyiselo yayo iyahlala kwaye inokuziphethela. Ixesha elilungileyo lokuqala ukwenza into, lisoloko lingoku. Awufuni konke ukulungiselela; ufuna nje ukuthatha isinyathelo sokuqala: bhalisa elo gama ledomain olicingileyo, bhala umgca wokuqala wokutolika okunobugcisa ngempahla yakho, okanye, ngokulula, jonga kwakhona ibhajethi yakho yokuthengisa yesihlandla esizayo, kwaye wabela elo pesenti elibalulekileyo eli-20 lwekamva lakho.
Indawo yokuqala yohambo, ikwisesigqibo sakho esilandelayo.
Enkosi kuni nonke.